Yoybuy Finds
As an international shopper seeking authentic Nike products from China's massive e-commerce market, I recently discovered Joyabuy - a Chinese reverse purchasing platform that serves as perfect bridge for global customers. Their service allows overseas buyers to access exclusive deals and limited editions available only on Chinese platforms like Tmall and Taobao. After thorough research and comparison, I decided to test their service by purchasing the classic Nike Blazer Mid '77 shoes, and what followed was an eye-opening journey into the world of reverse代购（daigou）.
Unlike traditional代购 services where Chinese shoppers purchase foreign goods for domestic customers, Joyabuy operates in reverse. They specialize in helping international customers buy products from Chinese e-commerce platforms that typically don't ship overseas or require Chinese payment methods. What makes Joyabuy stand out is their bilingual interface, multiple international payment options, and consolidated shipping services. They handle everything from ordering to quality inspection and international logistics, making the process seamless for global Nike enthusiasts.
The Nike Blazer series has seen tremendous popularity worldwide, but the Chinese market often receives exclusive colorways and special editions that aren't available elsewhere. Through Joyabuy's platform, I discovered multiple Nike Blazer variations on Tmall's official Nike store that I hadn't seen in Western markets. The particular model I selected was the Nike Blazer Mid '77 Vintage in a unique "University Red" color scheme that perfectly complemented my sneaker collection.
Before making my purchase, I consulted this comprehensive product comparison spreadsheet
I began by copying the product URL from Tmall's official Nike store and pasting it into Joyabuy's search bar. Their system automatically parsed the product information, including available sizes, colors, and current pricing.
Joyabuy offered multiple service tiers - from basic purchasing to premium options that included detailed quality inspection, additional photos, and expedited processing. I selected their standard service which included basic quality checks.
Their platform calculated shipping costs to my location based on weight and dimensions. I could choose between multiple carriers including DHL, EMS, and SF Express, with delivery times ranging from 7-20 business days.
After payment processing, Joyabuy provided regular updates throughout the purchasing journey. They notified me when they successfully purchased the item from Tmall, when it arrived at their warehouse, during the quality inspection process, and finally when it shipped internationally. The entire process from order placement to receiving my package took approximately 18 days.
A noteworthy aspect was Joyabuy's handling of customs documentation. They properly declared the item value and included necessary commercial invoices, which ensured smooth customs clearance without unexpected duties or delays.
One major concern when purchasing from overseas markets is product authenticity. Joyabuy's platform specifically identifies authorized sellers and official stores on Tmall, minimizing the risk of counterfeit products. When my Nike Blazers arrived, I conducted my own authenticity check and was pleased to find they were genuine Nike products with proper packaging, quality materials, and manufacturing consistency.
The shoes came in perfect condition with no visible defects, which I attribute to Joyabuy's quality inspection service. Their team had provided photos of the actual product before international shipping, giving me confidence in my purchase.
The total cost included the product price (¥699), domestic Chinese shipping (free), Joyabuy's service fee (¥45), and international shipping (¥215). Compared to purchasing the same model from domestic resellers, I saved approximately 30% even after factoring in all additional costs. The value proposition became even more significant considering this particular colorway wasn't available through conventional channels in my country.
My experience purchasing Nike Blazer through Joyabuy's reverse代购 platform was overwhelmingly positive. The process was straightforward, communication was clear, and the final product met all expectations. For international sneaker enthusiasts seeking access to Chinese-market exclusives, Joyabuy provides a reliable and cost-effective solution. The platform effectively removes the language and logistical barriers that typically prevent global customers from accessing China's e-commerce markets.
While the shipping time is longer than domestic purchases, the access to exclusive products and significant cost savings make Joyabuy an excellent option for patient shoppers. I would definitely use their service again for future purchases, particularly for limited edition releases and regional exclusives available on Chinese platforms.